Did you know that #GivingTuesday is only 6 days away? On 30th November 2021 individuals from all over the world will all be unleashing generosity in honor of #GivingTuesday; a day that is observed internationally as the day of giving.
Now that you are know how prepared are you to make best use of the day? Here are some simple and effective ways to ensure your campaign reaches the right eyes;
Create short promo videos
What are you fundraising for? Why is it important? Why should I give to your campaign instead of the next campaign? Answer these questions in a short 15-30 seconds video. By sharing this video you will help spread the word and most importantly convince the donor on why they need to donate.
Create a poster with details
Want to involve your staff, colleagues, friends of the organization or your online family in the campaign? You can invite them to share a photo and message of why your cause is important to them. Using these messages and pictures, create personalized posters that they can share amongst their networks. Posters are ideal in ensuring maximum results as they are personal hence more effective.
Create a relevant and catchy hashtag (#)
Want to keep conversations about your campaign going? Consider creating a short, relevant and catchy hashtag that will be included in the messages and media shared online. Because of the provisions to follow a specific hashtag, on twitter, anyone interested in knowing about your cause can click on the # and read all posts shared under it.
Create a countdown feature on Instagram
Is your organization active on Instagram? If yes, then consider creating a Countdown sticker on your Instagram story. From this countdown, individuals can chose to either be Reminded on the day or to Share the countdown on their story. Here is a short guide on adding a countdown to your story.
As we conclude here are some other effective strategies;
* Mentioning a specific amount for donation. eg: Okoaparkna100
* Setting a live donation drive via a FB or IG live or a post. You can make it more interesting by having people share their donation confirmation messages on the comment section!
* Giving small gifts such as e-certificates for donations above a specific amount.
As you prep and decide on the route to take make sure to keep it creative, clear and appealing. Also, do not forget to include the donation details!
To register your online fundraiser on M-Changa click on this link.
M-Changa is an African online and mobile fundraising platform that was launched to make fundraising more convenient, more efficient and more secure than the traditional Harambee. To date, over 50,00 fundraisers have raised millions of dollars from over 1M+ contributors.
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