With the growing use of online fundraising in Kenya, many organizations are leaning towards using online fundraising as a source of funding to run projects. Online fundraising is the practice of funding a project by raising money from a large number of people who each contribute a relatively small amount. It is mostly done virtually and taps into the power of the crowd.
How do you know that your non-profit is ready for online fundraising? How do you prepare to fundraise virtually? On this blog, I will share with you tips on how to plan for your online fundraising campaign with M-Changa.
1.Map your network
While online fundraising largely relies on the power of crowds, there is a need for your organization to identify its main networks. These include your loyal clients, donors, supporters, current and former employees as well as the contacts in your database. These individuals give your campaign higher chances of success as they are the people who will push your campaign to their networks, giving it a greater audience. Your networks are your first contributors.
2. Tell your story
Storytelling has power. The use of appeals when telling your story is one of the easiest ways to win your audience. When a story resonates with your audience, they are more likely to contribute towards your campaign. Give your story the much-needed attention by making sure you highlight your need– what and why- , how you intend to solve the issue and what the resulting benefits will be. Be truthful with your story and always link it to social good.
3. Perfect your ask/pitch
It is useless to know your story and not have a perfect ask. Your ask is the call to action for your audience. Your audience can vary from donor organizations, your supporters, government or non-governmental organizations. A pitch should be precise, short but detailed and easy to understand.
One standard pitch cannot work for all audiences. You will need to revise your pitch to meet the need of every viewer. You can also create an elevator pitch to be used when there is a limitation of time.
4. Involve your team
Only one individual cannot run an online fundraising campaign in a non-profit organization. It would be best to involve your whole team depending on their strengths and preferences. You will need some to draft your story, others to set up the fundraising campaign while others monitor the dissemination of messages and feedback on social media. Others will also take up the task of updating your network on the successes of the campaign. A successful online fundraising campaign requires the involvement of everyone in the team.
5. Find champions
Champions help you advance your campaign as they are recognized individuals in your area of need. They also help add credibility to your campaign as they also make your campaign more visible. A champion in health will help your campaign reach contributors and influences in the health space faster.
Remember that you need to do adequate planning before setting up your campaign and to evaluate and revise every step in your fundraiser regularly. You are now ready to start fundraising!
To start your own fundraiser, click on this link or dial *483*57# .
M-Changa is a Kenyan online and mobile fundraising platform that was launched in 2012 to make fundraising more convenient, more efficient and more secure than the traditional Harambee. To date, over 41,933 fundraisers have raised millions of dollars from over 730,656 contributors.
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