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The Use Of Social Media To Collect Funds For A Fundraising Platform


BY:  AWAIS ASHRAF

As the reach of the digital world grows, social media is one of the most widely used websites on the Internet. One in 10 people use social media, while 3.6 billion people worldwide are engaged in social media. Social media is the best platform for fundraising as it surrounds more people.

Social media is one of the most widely used platforms for increasing the reach of posts or campaigns. However, social media is also an efficient tool for building engagement between supporters and influencers. This engagement will lead to success whether you brand a product, company, or fundraising campaign.

In this article, we will discuss some of the tips that should be included in social media fundraising campaigns;

1. Plan your campaign

When you are thinking of starting a campaign, it is important to think about the plan with your colleagues. This is important because each fundraising campaign has different strategies and time to advertise on social media. Thus, fundraising for projects such as water or tree installations is usually successful in September, as most tree planting campaigns usually start in early September.

Most companies create clear plans and schedules about their campaigns, whether they are new or existing campaigns. Some ideas for planning your campaigns are explained below;

*Make an outstanding title for your campaign that explains the entire campaign

*Create different hashtags for your campaigns that would increase your reach. Try to tailor the hashtags according to trends.

*Make decisions about the duration of the campaign, especially if you run paid ads.

*Once you have created a rough plan, convert it to the template available on the Internet and plan the campaign. If you have multiple parts of the campaign, you should consider scheduling them at the perfect time.

*Design an effective landing page for your campaign and mention every imported product on the page. This should be impressive to get more customer attention.

*For every aspect of the campaign, you should select members responsible for that aspect of your campaign.

*If you feel busy, you can use tools like HubSpot to schedule your contribution automatically.

2. Choose the best platform for your campaign

Once you start a fundraising campaign, you should not publish until you have chosen the most appropriate social media platform for your campaign. Each platform has a different type of audience and your campaign could have a specific audience. If your campaign, for example, is all about young people, then you should use Snapchat and Instagram, as 78% of people between the ages of 18 and 24 use Snapchat, while 71% use Instagram.

Choosing the wrong platform may not be efficient or effective for you. If, for example, your campaign is about people in old age and you start your campaigns on Instagram, you are wasting your efforts, time, and investment.

3. Contact the influencers in connection with your campaign

It is difficult to attract a large audience for fundraising, especially if you are new to the market because you do not have much awareness or experience. Influencers who are available on social media could help you in this area. Influencers are those who are continually active and popular on social media and have a large following.

This target audience can be used to make your campaign viral. If you participate in your campaign or sponsor it, they post the information about your campaign on their profile. However, you can make a video, share the landing page of their story, or even participate in the campaign to gain more audience.

4. Using Fundraising Instruments

It may be strange to know that some fundraising tools would make your campaign efficient. Before starting your campaign, these fundraising tools must be set up. Several online tools are available for free or at a low cost.

There are a lot of online fundraising platforms like M-Changa GlobalGiving, and Backabuddy that usually work for non-profit purposes. Some social media platforms, Like Facebook, also have fundraising platforms.

5. Write quality and attractive description

The landing page and title of the campaign are not just the task. You must have an effective description to make your campaign more credible and appealing to the public.

If you are not able to write the words by default, then you should use the rephrasing tool, which would help to turn the simple wording into an effective one. These tools change the words by the most relevant synonym in such a way that it does not change the meaning of the context.

Publishing a description of the campaign with no operational significance will not appeal to the customer to involve and participate in your campaigns.

6. Tell your supporters how you will use their contribution

If you want to make your supporters permanent or convince them to participate in the current campaign, you should create a proper map of what you would do with the money you have raised from the campaign.

Use attractive graphics, including the history of your campaign, to show how you would execute the actions and how you would complete your missions. If you involve an influencer then ask him or her to share the review which could be your testimonial.

7. Share moments about the campaign

If you want to make the most of your next campaign, share the moments in the form of photos and videos to show how you reached your milestone, which will not only increase users “interest in your campaign but will also make donors more permanent.

Most organizations use the live video feature to inform donors about how their spending is being spent. One of the other beneficiaries of these moments is to introduce your next campaign to attract more people to it.

With this practical and easy to follow promotion tips, you are now ready to plan your fundraising journey! To start your own fundraiser, click on this link or dial *483*57# .

“Awais Ashraf writes SEO articles for online business marketers and SEO
tools users to make their Google rankings surge. He contributes articles
about digital marketing, SEO techniques, and tech regularly to
Prepostseo.com”

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M-Changa is a Kenyan online and mobile  fundraising platform that was launched in 2012 to make fundraising more convenient, more efficient and more secure than the traditional Harambee. To date, over 41,933 fundraisers have raised millions of dollars from over 730,656 contributors. 

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