Do you know that approximately 7 out of 10 people make similar mistakes while commencing their fundraising journey? Statistics these high give a clear picture of how common the mistakes we make in fundraising are. Informed by an insightful talk hosted by M-Changa and graced by fundraising gurus Kirsty Gichimu and Joseph Wang’endo, today we will share with you five tips for successful fundraising.
One critical tip mentioned by both speakers was the importance of planning your fundraising activities before launching your fundraiser. What are some of the things to put focus on in your prior planning?
* Plan your content and messages to ensure you have adequate content to use for reaching out and promotion
* Set the pace using your social media platforms by sharing info on your cause before launching the fundraiser. This way, if someone scrolls through to learn more about what you are fundraising for, they can get a clear picture of what your cause stands for
* Assign roles on the different fundraising tasks to ensure nothing suffers when the fundraising process gets intense.
Tailor your language to fit the audience
Have you ever read a fundraising appeal and are left wondering who this message was meant for because it wasn’t for you? Your potential donor should never feel this way! Take time to tailor your message and make it fit for your audience. While doing this, remember that it is not about how you understand the message but how your potential donor will understand. Make it as understandable and straightforward as possible.
With the decrease in foreign support and local support during Covid, it is also vital to ensure your messages are localised.
Involve other people
While your fundraising cause may be very personal to you, do not be afraid to involve other people in the journey. Doing this will help you get more creative ideas as different people bring different value to the campaign.
For organisations with a generous budget, you can consider involving media companies, fundraising consultants or publicists. While selecting an exterior service provider, make sure you do your homework and find providers that match your values to avoid conflict.
Prepare to work offline
Having your fundraising campaign and donation channels online doesn’t mean that you cannot do any offline work. Because there is so much power in word of mouth, the offline work you put towards your campaign plays a huge role in your fundraiser success.
What are some of the ways to promote your fundraiser offline? You can do this by displaying a poster at your office’s reception, verbally telling your neighbours about the campaign or having a sticker with the campaign details on your rare windshield.
Remember that fundraising challenge that quickly caught your eye? Are your fundraising activities that eye-catching? If your answer is no, then you need to make it more creative. Some of the ways you can get creative are; Sending an e-certificate for every X amount donation, Giving a day off to the staff that garners the highest contributions in a specific week or Gifting a half-dozen of cupcakes for every X amount donation. The possibilities are endless!
Other than these five essential tips, breaking down your goals to specific amounts is another good way to include everyone. You can do this by highlighting that a 50/- donation will get a child a pencil, ruler and eraser for their exam, while a 200/- donation will get a girl stationery and a pack of sanitary towels. With the advantage of sending contributions as little as 5/-, online fundraising provides you with a chance to include everyone in your fundraising process.
To catch up on Joseph and Kirsty’s entire conversation, click HERE for the sessions audio recording and HERE for the sessions video recording. Register your mobile fundraiser by dialing *483*57# or an online fundraiser by clicking HERE.
M-Changa is a Kenyan online and mobile fundraising platform that was launched in 2012 to make fundraising more convenient, more efficient and more secure than the traditional Harambee. To date, over 45,318 fundraisers have raised millions of dollars from over 849,172 contributors.