Fundraising, as a concept, is a very African phenomenon. The Swahili term ‘Harambee’ refers to people meeting together to raise funds for a specific event or to pool and invest savings. Online fundraising is the modern equivalent, leveraging modern technology for greater reach, security and efficiency.
Just as ‘Harambee’ has worked over the years for you and me, online fundraising is set off to work for you and me also. How do you know if online fundraising is the perfect choice for you? Here are some questions to ask before embarking on your online fundraising journey;
Can I tell a story?
Ever read someone’s story online and was moved to give? I ask this to show you that you have already experienced the power stories have. In online fundraising, where your primary interaction with potential donors is virtual, stories have more power.
When telling your story, be as creative as you can and always include the ask. Asking will help people know what to do- give- after reading your story. Although creativity helps with storytelling, always tell the truth!
Do I have access to a reliable network?
When thinking about your network, think of the people closest to you as your greatest asset. Because your goals and interests matter to them, they will in most cases, share your fundraiser with their networks who will in turn share with their other networks.
In our current digital era, you can also take advantage of the many social networks available to us by building networks and virtual friendships. If you are an organization, your previous clients or employees can form a reliable and robust network.
Do I need a more convenient fundraising channel?
Has transparency been an issue in your previous fundraising endeavours? Do you have a hard time compiling reports and donation statements after your fundraising activities? Is the security of funds donated a challenge you face? If yes, then online fundraising is definitely for you!
With online fundraising, you can enjoy fast and efficient reporting through easily downloadable statements, security through the use of treasurers who approve withdrawals and transparency through the display of total donations made on your fundraiser page.
Easy SMS updates and verification are some of the other bonus benefits.
Do I want to involve my donors in my/our solution?
By giving a donor becomes part of the solution.
The act of giving shows that your donor resonates with your need and that they are willing to be part of the solution.
For organizations especially, your donors should be an asset post-fundraising.
Am I targeting international donors?
While the mobile money options available to us as Kenyans allow for smooth local funds transfer, international funds transfer isn’t as smooth. Online fundraising makes international donation transfer accessible through the provision of secure and straightforward electronic money donation options such as Visa, MasterCard and PayPal on M-Changa.
M-Changa’s simplified sharing process also makes your fundraiser easily shareable to your international targets.
Can you now effectively tell that fundraising is the perfect choice for you? If yes, you are now ready to plan your fundraising journey!
To start your own fundraiser, click on this link or dial *483*57# .
M-Changa is a Kenyan online and mobile fundraising platform that was launched in 2012 to make fundraising more convenient, more efficient and more secure than the traditional Harambee. To date, over 41,933 fundraisers have raised millions of dollars from over 730,656 contributors.
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