by Naomi Sang in Hints and Tips
Have you created your fundraiser but don’t know how to get people to contribute towards it? Do not worry. Here are a few tips on inviting contributors to your fundraiser just for you!
Create a sharing strategy
Actively sharing your fundraiser is one of the most important factors in its success. To reach your fundraising goal, you will need to share your M-Changa Fundraiser Page and Pay bill number as often as you can. Brainstorming with your team to create a sharing strategy is a great way to involve everyone and divide sharing efforts.
Start with your immediate network
In most cases, our first donations come directly from our family members or friends. It is therefore best for you and your team to start by sharing the fundraiser with your closest networks. Those first donations will be crucial in establishing your fundraiser’s credibility as donors are much more likely to give when they see that a fundraiser already has donations.
Although approaching people to ask for help can be tough, even people you’re close to, make sure you take the initiative!
Continue sharing with a wider audience
Once your M-Changa Fundraiser has received contributions from at least 10 contributions, start looking beyond your immediate network of friends and family members. You can do this by;
- Asking your team members to post on their social media pages, email their contacts or text their friends.
- Setting tangible team goals. e.g each team member must share with 20 people via email, text or post on social media twice.
- Asking two or three close friends to share your fundraiser link with their own network of friends and family.
Sharing on social media
Using social media to promote your fundraiser can yield fantastic results if done consistently and creatively. Whatsapp, Facebook, Twitter and Instagram are some of the main social media platforms you can use to share your fundraiser far and wide.
You can also try getting creative with how you share your fundraiser on different social media platforms through the following ways:
- Asking team members / influencers who have a strong social media following to promote the fundraiser. If correctly done, this can turn social media followers into donors.
- Creating a hashtag for your fundraiser so that people can follow along.
Other ways to share
If you are not active on social media, there are a number of other ways you can promote your fundraiser. Here are five ways to share without social media:
- Text messages
- Word of mouth
- Fundraiser flyers that you post around your community
- Reach out to local media to cover your fundraiser
Build your fundraising team
Neighbors, co-workers, friends, and family members can all join your crowdfunding efforts in a support role and help rally others around your cause. Before building your fundraising team, you’ll want to make sure everyone you have in mind will be comfortable being listed as a team member. Once added, you can have the names and photos of your team members listed on the fundraiser page.
You can involve your team members by unofficially assigning them to different roles such as social media monitoring or writing. This helps in distributing the work load as it also makes the fundraising process engaging and fun.
Do you want all team members to thank their own donors and post updates on the fundraiser? Or do you want the organizer to handle the majority of the communication?
Having a plan can help you avoid confusion or mixed messages when fundraising.
Choose your fundraiser organizer
The organizer will be in charge of the fundraiser account. This includes personalizing the M-Changa share page, verifying the account, adding treasurers and setting the withdrawal method. The fundraiser initiator is the main point of contact between the fundraiser and the M-Changa team.
Now that you know how to invite contributors to your fundraiser, use this link to start your own fundraiser.
M-Changa is a Kenyan online fundraising platform that was launched in 2012 to make fundraising more convenient, more efficient and more secure than the traditional harambee. To date, over 30,000 fundraisers have raised millions of dollars from over 500,000 contributors.
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