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Common Fundraising Mistakes

  1. by Naomi Sang in Hint and Tips

Because online fundraising is a relatively new concept in Kenya, we often make mistakes as we use the M-Changa platform. To help you navigate this platform with minimal to zero errors, here are some of the commonly made mistakes you can avoid;

  • Not setting targets

The best way to ensure the success of your campaign is by setting targets. Targets are useful in helping you track and measure the progress of your fundraiser. Fr instance, if you hit a monthly target, your fundraiser will be successful during that month and that will definitely motivate to put more effort in the subsequent months.

To ensure success of your fundraiser, always remember to set your targets!

  • Account verification

Why is verification important? Verification is important in letting your contributors know that your fundraiser is credible. As you share your fundraiser, your potential contributors can see whether your fundraiser is verified or not. A non-verified fundraiser can push away a potential contributor. It is also observed that verified fundraisers tend to pick contributions faster compared to the non-verified ones.

How do you verify your account? Make sure you upload your supporting documents and add your treasurers as soon as you open your fundraiser campaign.

  • Withdrawal

If you were wondering why you need to verify your fundraiser, here is the second reason. Funds withdrawal cannot be approved without the presence of Supporting documents and three approved treasurers. To ensure that you ca withdraw your funds at your convenience, have your fundraiser verified as soon as you can!

  • Not sharing your fundraiser

Actively sharing your fundraiser is one of the most important factors in its success. To reach your fundraising goal, you will need to share your fundraising page and pay bill number as often as you can. Always share your fundraiser as much as you can and start with the people closest to you.

  • Not reading the Terms and Conditions(T&C’s)

Similar to how we sign contracts before renting a house, reading the M-Changa T&C’s before signing up is mandatory. It however happens that most us do not read the T&C’s. To avoid starting your fundraiser before familiarizing with the conditions of the platform, always read the Term and Conditions. (link to the T&Cs)

Now that you know what to avoid, you can now proceed to create your successful fundraiser. Use this link to sign up!


M-Changa is a Kenyan online fundraising platform that was launched in 2012 to make fundraising more convenient, more efficient and more secure than the traditional harambee. To date, over 30,000 fundraisers have raised millions of dollars from over 500,000 contributors.

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